Pinpointing the real USPs

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Client's Challenge

  • Dynacommerce‚Äôs aim was to develop a unique USP to achieve a clear differentiation and generate insight to beat the competition
  • Dynacommerce is a Dutch company offering end-to-end omnichannel solutions for mobile, cable, media and utility companies

Intergroup Outcome

  • Competitor benchmark and recommendations for strategic positioning within the competitive landscape
  • Strategic marketing support and the development of marketing collateral
  • Mapping of the customer journey
  • Recommendations for the positioning, portfolio, creation of use cases, sales and partnership activities

Customer Benefits

  • Understanding of how to position Dynacommerce in the market
  • The advantage of an outsider perspective on their USPs, features and functionalities