A Building Energy Management System (BEMS) vendor who specializes in optimizing HVAC power consumption faced the challenge of competing with highly subsidized energy in the Middle East oil producing countries. At first glance, the incentive for users to act more efficiently seemed low.
We made a value proposition to the government and national oil and gas industry. The incentives to use energy efficiency solutions in this market segment are: avoiding black outs caused by peak demand for HVAC in summer and reducing electricity production using oil or gas that could be exported.