For the last years nearly all CRM provider offered their products also as cloud services and companies used these cloud CRM service to leverage their customer base.
Cloud services were also used in the market intelligence environment to leverage customer base.
Cloud services enables new business models for strategic options not accessible before, such as:
- New payment models.
- New product-service combinations.
- Leveraging Cloud technologies for big data analytics, to provide insights for the users of your products.
- Lowering transaction costs for your customers and suppliers, creating a more seamless interaction
How do I want to leverage resources outside of my organization to change/enhance my business model is the key strategic question to ask.
New options for the future of your business may arise through the options enabled by use of cloud services that have never been feasible previously.