Driving industry leader dialogues around innovation

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Client's Challenge

  • Deutsche Messe aims for its Hannover Fair and CeBIT trade fairs to be the leading fairs for industrial technology, innovation and digitalization topics
  • Deutsche Messe is a German owner and operator of the Hannover fairgrounds and one of the world’s largest and most active trade fair companies that needed to ramp up exhibitor acquisition and support with event logistics

Intergroup Outcome

  • Acquisition of international exhibitors
  • Organization and training for event tour guides
  • Organization of student and teacher activities
  • Conduct press meetings and on-site coordination of press dates
  • Produced event video, storyboard, coordinated filming and editing

Customer Benefits

  • Deep industry knowledge on key trade fair themes: industry 4.0, integrated energy, smart materials, predictive maintenance, and enabling digital
  • Strong connections with the industry to ensure C-level partners attend the event