Pinpointing the real USPs

Client's Challenge
- Dynacommerce’s aim was to develop a unique USP to achieve a clear differentiation and generate insight to beat the competition
- Dynacommerce is a Dutch company offering end-to-end omnichannel solutions for mobile, cable, media and utility companies
Intergroup Outcome
- Competitor benchmark and recommendations for strategic positioning within the competitive landscape
- Strategic marketing support and the development of marketing collateral
- Mapping of the customer journey
- Recommendations for the positioning, portfolio, creation of use cases, sales and partnership activities
Customer Benefits
- Understanding of how to position Dynacommerce in the market
- The advantage of an outsider perspective on their USPs, features and functionalities