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Client's Challenge

  • Fenotek launched successfully in France in 2017, after a 3 year gestation period, under the guidance of CEO Bruno Davoine
  • Fenotek needed market entry for new regions
  • DACH region was identified as the top priority
  • ‘Active’ distribution needed to localize the apps and partnerships
  • Fenotek need to manage costs vs the pipeline opportunity

Intergroup Outcome

  • Qualified DACH consumer eletronic ecosystem
  • Evaluation and negotiation of regional distributors and retailers
  • Identification of new vertical approaches
    üExtensive market outreach

Customer Benefits

  • Access to C-level management of DACHs distribution ecosystem
  • USPs identified and amplified
  • New Brand partnerships and Vertical relationships
  • Enablement of ‘first mover’ advantage for new markets/regions
  • Rapid increase in partnership opportunities
  • Controlled cost and risk
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