Intelligence for a go-to-market decision

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Client's Challenge

  • Hitachi Healthcare’s aim was to gather intelligence on the European healthcare market to be able to make a M&A and go-to-market decision
  • Hitachi Healthcare is a Japanese company operating in the key healthcare areas of diagnostics & clinical, testing & reagants, and informatics that needed to gather business intelligence

Intergroup Outcome

  • eHealth Segment intelligence market map with a market overview (including EU-specific policies, regulations and incentives), trends and key players
  • Recommendations on Hitachi’s portfolio and innovation strategy development

Customer Benefits

  • Understanding of the fragmented European healthcare markets
  • Inspiration for eHealth areas in need of innovation and opportunities in the market