Intelligence for a go-to-market decision
Client's Challenge
- Hitachi Healthcare’s aim was to gather intelligence on the European healthcare market to be able to make a M&A and go-to-market decision
- Hitachi Healthcare is a Japanese company operating in the key healthcare areas of diagnostics & clinical, testing & reagants, and informatics that needed to gather business intelligence
Intergroup Outcome
- eHealth Segment intelligence market map with a market overview (including EU-specific policies, regulations and incentives), trends and key players
- Recommendations on Hitachi’s portfolio and innovation strategy development
Customer Benefits
- Understanding of the fragmented European healthcare markets
- Inspiration for eHealth areas in need of innovation and opportunities in the market