Portfolio innovation with an expanded service offering

Client's Challenge
- Munich Messe’s aim was to create a new energy fair platform
- Munich Messe is a leading German international exhibition organizer that needed advisory board support for the strategy and concept of the new energy fair EM Power
Intergroup Outcome
- Sharpened the EM Power concept and vision
- Creation of a trade show customer strategy
- Proof of concept (workshops with targeted audience on the exhibitor and attendee sides)
- Creation of a marketing and sales strategy
- Production of content through the complete launch phase
Customer Benefits
- Access to key industry experts and peers (recommendations for strategic direction based on insight from top energy managers at mutliple workshops held across Germany)
- Achieved the release of the project from the executive board of management