Portfolio innovation with an expanded service offering

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Client's Challenge

  • Munich Messe’s aim was to create a new energy fair platform
  • Munich Messe is a leading German international exhibition organizer that needed advisory board support for the strategy and concept of the new energy fair EM Power

Intergroup Outcome

  • Sharpened the EM Power concept and vision
  • Creation of a trade show customer strategy
  • Proof of concept (workshops with targeted audience on the exhibitor and attendee sides)
  • Creation of a marketing and sales strategy
  • Production of content through the complete launch phase

Customer Benefits

  • Access to key industry experts and peers (recommendations for strategic direction based on insight from top energy managers at mutliple workshops held across Germany)
  • Achieved the release of the project from the executive board of management