Strategic Positioning for Energy storage in Europe

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Client's Challenge

  • NEC’s aim was to enter the energy storage market solutions in Europe within 2 years
  • NEC is a global leader in the integration of IT and network technologies that needed the development and execution of a complete go-to-market strategy

Intergroup Outcome

  • Key observations and recommendations in regards to current NEC Deutschland smart energy positioning and energy storage system positioning
  • Review of the complete energy storage and smart grid value chains
  • Competitor benchmark and recommendations for strategic positioning within the competitive landscape

Customer Benefits

  • Access to C-level management within leading energy corporates (within the first quarter appointments with targets such as E.ON and Bauer Netz were already confirmed)
  • Lobbying and positioning of NEC Energy in Europe