Successfully pivoting to digital products and solutions
Client's Challenge
- ROCA’s aim was to evaluate the innovation of digital products and services
- Roca is a leading Spanish company producing sanitary products for the bathroom space that needed to to position the S300 as the first innovative line of the future connected bathroom concept
Intergroup Outcome
- Understanding of the trends, companies and business innovation taking place around bath services
- Definition solutions for health care, lighting, water efficiency
- Scout digital technologies, mobile and biosensors, mirrors, automated solutions and personal data
- Overview of new types of services that secure and differentiate the business and interaction with customers and stakeholders
- Recommendations on service offering and implementation required (partnering, investment and competition)
- Partnerships with leading companies in these areas
Customer Benefits
- Inspiring workshop to push for innovation of ROCA’s products and solutions and help strengthen the positioning
- Experience in how to differentiate and execute a digitalization strategy
- Access to C-level management of leading international brands in the ecosystem