Successfully pivoting to digital products and solutions

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Client's Challenge

  • ROCA’s aim was to evaluate the innovation of digital products and services
  • Roca is a leading Spanish company producing sanitary products for the bathroom space that needed to to position the S300 as the first innovative line of the future connected bathroom concept

Intergroup Outcome

  • Understanding of the trends, companies and business innovation taking place around bath services
  • Definition solutions for health care, lighting, water efficiency
  • Scout digital technologies, mobile and biosensors, mirrors, automated solutions and personal data
  • Overview of new types of services that secure and differentiate the business and interaction with customers and stakeholders
  • Recommendations on service offering and implementation required (partnering, investment and competition)
  • Partnerships with leading companies in these areas

Customer Benefits

  • Inspiring workshop to push for innovation of ROCA’s products and solutions and help strengthen the positioning
  • Experience in how to differentiate and execute a digitalization strategy
  • Access to C-level management of leading international brands in the ecosystem