Using digitalization to become a market leader

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Client's Challenge

  • ROCA’s aim was to understand how it could use digitalization to become the market leader in the bathroom space
  • ROCA is a leading Spanish company producing sanitary products for the bathroom space that needed to understand how digitalization could provide it true brand differentiation

Intergroup Outcome

  • Identification of key digitalization areas where ROCA could be a visible leader or play a product differentiation
  • Competitor benchmark and recommendations for the strategic positioning within the competitive landscape
  • Basis for identifying new business models, partnering and ecosystem options
  • Recommendation and support for two implementation projects

Customer Benefits

  • Experience in how to differentiate and execute a digitalization strategy
  • Inspiring workshop to push for innovation of ROCA’s products and solutions