Using digitalization to become a market leader
Client's Challenge
- ROCA’s aim was to understand how it could use digitalization to become the market leader in the bathroom space
- ROCA is a leading Spanish company producing sanitary products for the bathroom space that needed to understand how digitalization could provide it true brand differentiation
Intergroup Outcome
- Identification of key digitalization areas where ROCA could be a visible leader or play a product differentiation
- Competitor benchmark and recommendations for the strategic positioning within the competitive landscape
- Basis for identifying new business models, partnering and ecosystem options
- Recommendation and support for two implementation projects
Customer Benefits
- Experience in how to differentiate and execute a digitalization strategy
- Inspiring workshop to push for innovation of ROCA’s products and solutions